Brand Discovery — WebWibe

00

Your Contact Details

Full Name *

Email Address *

Phone Number

01

The Brand

Brand Name *

What do you do? * 1–2 lines is perfect.

Type of Business *

Service Product / Retail Restaurant / Food Creator / Personal Brand Other

Years in Business

Pre-launch Under 1 year 1–3 years 3–10 years 10+ years

3–5 words that describe your brand

Words / phrases you use a lot How you describe yourself to customers.

Tagline / Motto If you have one already.

Mission / Vision

02

Your Audience

Who is your ideal customer? * Age, lifestyle, job, what they care about — paint a picture.

Where are they based?

What problem do you solve for them?

Main Competitors

03

Brand Feel

Brand Tone (pick all that fit)

Warm Casual Witty Confident Down-to-earth Professional Energetic Bold Traditional

How should customers feel when they first see your brand?

Traditional ⟷ Modern

Traditional Modern

1 2 3 4 5

Serious ⟷ Playful

Serious Playful

1 2 3 4 5

Affordable ⟷ Premium

Affordable Premium

1 2 3 4 5

Subtle ⟷ Bold

Subtle Bold

1 2 3 4 5

Friendly ⟷ Corporate

Friendly Corporate

1 2 3 4 5

If your brand were a person or place, what would it be? e.g. "A warm kitchen in a farmhouse" or "A confident 35-year-old architect"

04

What Do You Need Us To Make?

Pick everything you need — this determines which sections appear next.

Pick everything you need *

🎨 Branding & Logo 🌐 Website 🖨️ Print / Physical 📱 Social Media 📲 Mobile App Other

05

Budget, Timeline & Commitment

Budget Range *

Under $1,000 $1,000 – $3,000 $3,000 – $7,000 $7,000 – $15,000 $15,000+

Ideal Start Date *

Ideal Finish Date

One-time project or ongoing work? *

One-time project Ongoing retainer

06

Your Business

RESTAURANT

Menu — main categories *

Signature item(s) *

What makes your food different?

Price Level

Budget Mid-range Premium

How people get your food

Dine-in Takeout Delivery

Vibe of the place

Fast & casual Cosy family spot Trendy & instagrammable Old-school classic Other

Item options Sizes, toppings, combos, customisations.

Upload food or menu photos

Click to upload or drag & drop — JPG, PNG, WEBP
Select several at once, or keep adding one by one.

06

Your Business

SHOP

What do you sell? *

Product variations Size, colour, material, scent — any options customers choose from.

Do you need packaging / label design?

Yes No Maybe later

Upload product photos

Click to upload or drag & drop — JPG, PNG, WEBP
Select several at once, or keep adding one by one.

06

Your Business

CREATOR

Which platforms? *

Instagram TikTok YouTube Twitch Podcast Newsletter X / Twitter Other

Your niche / lane *

Is the brand you, or a separate name? e.g. "It's my full name" vs "I'm building a brand called The Hustle Hour"

What do you want to be known for?

Handles + rough following

07

Branding & Visuals

BRANDING

Styles, colours, or brands you personally love * Not necessarily in your industry — anything that resonates.

Things to avoid — colours, styles, words *

What would make you genuinely proud of this brand?

Do you have an existing logo? *

Yes No

Upload your logo

Click to upload or drag & drop
PNG, SVG, PDF, AI, EPS

Logo style you like

Word Mark Letter Mark Pictorial Mark Abstract Mark Mascot Combination Mark Emblem Not sure yet

Logos you like — and why Name them or paste links. Tell us what you like about each.

Logos you dislike — and why

Symbols or imagery that fit your brand

Colours you like Names, hex codes, or descriptions.

Existing colours to keep Hex codes if you know them.

Fonts you like

Brands you admire or want to stand apart from Include links where possible.

08

Your Website

WEBSITE

What is the site for? *

Showcase work / portfolio Get leads / enquiries Sell products Take bookings Take food orders Info & credibility Link-in-bio hub

Taking payments? How?

Online (card) In person Both Not applicable

Who updates the site after launch?

I will WebWibe ongoing No one — set and forget

Content ready?

Yes — all ready Partially done I need help writing it

Photos ready?

Yes — professional photos Some / mixed Need photography

Websites or designs you like Links, screenshots, or descriptions.

09

Print & Physical

PRINT

Which items do you need? *

Business cards Packaging Labels Flyers Signage Menus Apparel Vehicle wrap Other

Sizes, quantities, or specs you already know

Must it match existing brand assets?

Yes No Building brand fresh

10

Final Details

Decision-makers on this project Who signs off?

Hard deadlines or key dates

Must-haves or restrictions Non-negotiables — keep existing colours, must work in print, etc.

Full Legal Name For invoicing and agreements.

Anything else we should know?

How did you hear about us?

Referral Google search Social media Saw your work Met in person Other

Upload anything else that helps Mood boards, sketches, reference photos, existing assets — anything useful.

Click to upload or drag & drop — multiple files OK
Keep adding — everything you pick shows below.

Brand DiscoveryQuestionnaire

Your Contact Details

The Brand

Your Audience

Brand Feel

What Do You Need Us To Make?

Budget, Timeline & Commitment

Your Business

Your Business

Your Business

Branding & Visuals

Your Website

Print & Physical

Final Details

Brand Discovery
Questionnaire